ROB NICOLETTI // Principal & Creative Director
Named one of the "Top 100 Designers Under 30" by HOW Magazine, Rob Nicoletti, brings technical insight and skill to his passion for design and visual communication. As a Principal and Creative Director, Rob is responsible for the visual look and feel of all of WHYFOR's creative efforts. A strong believer in our mantra, Design with Purpose, Rob's designs are always as compelling and functional as they are beautiful.
Prior to founding WHYFOR, Rob was the Art Director for Boelts-Stratford, a Tucson-based design studio where he accumulated 20 Addy™ awards for creative excellence. Prior to that, Rob worked in New York for Curran & Connors, Inc., the nation's largest firm specializing in the design and production of annual reports, corporate literature and new media.
Active in the design community, Rob is on the Board of Ad2 and an active member of the American Institute of Graphic Arts. He received his bachelor's degree in fine arts with an emphasis in visual communications from the University of Arizona.